1
Department of Physical Education, University of Mazandaran
2
Department of Economics and Management, , University of Mazandaran
Abstract
In competitive markets, consumer given special status and in making a purchasing decision of the costumer, color is one of the main factors in choosing a product. Therefore, it is important that marketing managers understand the importance of color in marketing, because color plays an important role in shaping the mentality of people. In this regard, in the present study check the importance of color in marketing according to descriptive-analytic method and with the aim of attention to the subject of color in marketing. Finally, the results show that the color is the main factors that affects consumer perception and understanding the concept and effect of color in consumer behavior are numerous good choices for getting the best response in marketing and creating a successful business.
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