Exploring Fashion and Color Forecasting Practices in the Contemporary Fashion Apparel Industry: a Case Study of Two Fashion Forecasting Institutions

Document Type : Review paper

Authors

Department of Textile and Fashion Design, Faculty of Art, Alzahra University, P. O. Box: 1993893973, Tehran, Iran.

Abstract

In recent decades, the abundance of research on the role of technology and its application in the fashion industry, particularly trend forecasting, shows the importance of this subject. Color forecasting is also one of the essential subsets of this mechanism that is affected by technological changes. The research, to express developments in trend and color forecasting methods with new technologies, examines the changes resulting from the presence of these technologies in the performance of color trend forecasting in two prestigious international institutions with classic and new approaches. This research was conducted with a descriptive approach, and document and library studies were used to collect information. Results showed that the development of smart solutions for efficient and accurate fashion trend forecasting in these forecasting institutions has been highly regarded and applied, and even if AI technology has not completely changed the way of working, it is used as a reliable tool to increase speed and accuracy.

Keywords

Main Subjects

References

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Journal of Studies in Color World
Volume 14, Issue 2
June 2024
Pages 103-118

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History

  • Receive Date: 20 August 2023
  • Revise Date: 16 February 2024
  • Accept Date: 17 February 2024

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