The Function of Color in the Geoheritage of Geotourism Destinations

Document Type : Review paper

Authors

1 Assistant Professor, Department of Tourism Management and Economics, Faculty of Tourism, University of Tehran, Tehran, Iran.

2 Department of Tourism Management and Economics, Faculty of Tourism, University of Tehran, Tehran, Iran.

10.30509/jscw.2025.167416.1212

Abstract

This research, focusing on the multifaceted functions of color in geotourism destinations, examines the four main roles of color in geoheritage, including aesthetics, conservation, sense of place, and education and interpretation. Findings show that in terms of aesthetics, the variety and contrast of colors significantly affect the perception of the beauty of geological landscapes and their attractiveness, and can increase the level of interest and attention from tourists. Additionally, color is used as a vital tool for the conservation of geoheritage by evaluating the state of preservation and identifying damage caused by environmental changes, helping experts to develop more effective protection strategies by monitoring color changes. Furthermore, colors play a key role in forming a sense of place by influencing emotions and creating a sense of belonging. This can strengthen visitors' emotional connection to the landscape and encourage them to support the protection of these areas. Finally, color serves as an educational and interpretive tool, facilitating visitors' understanding of geological processes and history.

Keywords

Main Subjects

Journal of Studies in Color World
Volume 15, Issue 1
March 2025
Pages 77-89

Files

History

  • Receive Date: 14 November 2024
  • Revise Date: 18 January 2025
  • Accept Date: 19 January 2025

Share

How to cite

Statistics