Color Preference in Educational Spaces Using Virtual Reality Case Study: Architectural Design Studio

Articles in Press

Document Type : Research

Authors

1 shiraz university

2 Department of Architecture, School of Arts and achitecture, Shiraz, Iran

10.30509/jscw.2025.167488.1224

Abstract

This study explores the influence of color preferences on architecture students’ perception and emotions within educational spaces, utilizing virtual reality (VR) technology. The research addresses the problem of suboptimal color schemes in learning environments, potentially diminishing students’ motivation and learning efficiency. The goals are to pinpoint colors that enhance clarity, cheerfulness, and focus, and to examine how various colors impact students’ feelings of closeness, dynamism, calmness, and interaction. Research questions include: 1) Which colors most affect clarity, cheerfulness, and focus? 2) How do colors influence students’ emotional responses? Employing VR simulations, 30 architecture students assessed different colored environments via semantic differential questionnaires. Chi-square analysis revealed that purple, blue, and yellow were significantly preferred over the existing color scheme, correlating with heightened clarity, cheerfulness, dynamism, and harmony. The study concludes that intentional color selection in educational settings can foster environments promoting calmness, dynamism, and motivation, thus improving learning outcomes and social interaction. These insights provide a scientific foundation for optimizing educational space design.

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Main Subjects

Journal of Studies in Color World

Articles in Press, Accepted Manuscript
Available Online from 26 July 2025

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History

  • Receive Date: 08 March 2025
  • Revise Date: 23 July 2025
  • Accept Date: 26 July 2025

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