Department of Textile and Fashion Design, Faculty of Art, Alzahra University, Tehran, Iran.
Abstract
In recent decades, the abundance of researches in the study of the role of technology and its application in the fashion industry, and in particular, trend forecasting, shows the importance of this subject. Color forecasting is also one of the essential subsets of this mechanism that is affected by technological changes. The research, with the aim of expressing developments in trend and color forecasting methods with new technologies, examines the changes resulting from the presence of these technologies in the performance of color trend forecasting in two prestigious international institutions with classic and new approaches. This research was conducted with a descriptive approach, and document and library studies were used to collect information. Result showed that the development of smart solutions for efficient and accurate fashion trend forecasting in these forecasting institutions has been highly regarded and applied, and even if the AI technology has not completely changed the way of working, it is used as a reliable tool to increase speed and accuracy.
Seif Ali AbbasAbadi, S., & DAVARI, R. (2024). Exploring Fashion and Color Forecasting Practices in the Contemporary Fashion Apparel Industry: a case study of two fashion forecasting institutions. Journal of Studies in Color World, (), -.
MLA
samira Seif Ali AbbasAbadi; ROSHANAK DAVARI. "Exploring Fashion and Color Forecasting Practices in the Contemporary Fashion Apparel Industry: a case study of two fashion forecasting institutions". Journal of Studies in Color World, , , 2024, -.
HARVARD
Seif Ali AbbasAbadi, S., DAVARI, R. (2024). 'Exploring Fashion and Color Forecasting Practices in the Contemporary Fashion Apparel Industry: a case study of two fashion forecasting institutions', Journal of Studies in Color World, (), pp. -.
VANCOUVER
Seif Ali AbbasAbadi, S., DAVARI, R. Exploring Fashion and Color Forecasting Practices in the Contemporary Fashion Apparel Industry: a case study of two fashion forecasting institutions. Journal of Studies in Color World, 2024; (): -.
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