نوع مقاله : مقاله مروری
نویسندگان
1 استادیار، گروه مدیریت و اقتصاد گردشگری، دانشکده گردشگری، دانشگاه تهران، تهران، ایران.
2 کارشناسی ارشد، گروه مدیریت و اقتصاد گردشگری، دانشکده گردشگری، دانشگاه تهران، تهران، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This research, focusing on the multifaceted functions of color in geotourism destinations, examines the four main roles of color in geoheritage, including aesthetics, conservation, sense of place, and education and interpretation. Findings show that in terms of aesthetics, the variety and contrast of colors significantly affect the perception of the beauty of geological landscapes and their attractiveness, and can increase the level of interest and attention from tourists. Additionally, color is used as a vital tool for the conservation of geoheritage by evaluating the state of preservation and identifying damage caused by environmental changes, helping experts to develop more effective protection strategies by monitoring color changes. Furthermore, colors play a key role in forming a sense of place by influencing emotions and creating a sense of belonging. This can strengthen visitors' emotional connection to the landscape and encourage them to support the protection of these areas. Finally, color serves as an educational and interpretive tool, facilitating visitors' understanding of geological processes and history.
کلیدواژه‌ها [English]
)