نوع مقاله : مقاله مروری
نویسندگان
1 استادیار گروه مدیریت و اقتصاد گردشگری، دانشکده گردشگری، دانشگاه تهران، تهران، ایران.
2 کارشناسی ارشد مدیریت جهانگردی، گروه مدیریت و اقتصاد گردشگری، دانشکده گردشگری، دانشگاه تهران، تهران، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Abstract
The present study was conducted with the aim of explaining the role of color in the design and implementation of events in tourism destinations. The required data and information were collected through archival sources. The findings showed that color not only acts as a tool for separating and organizing spaces but also has a significant impact on navigation, social interactions, the creation of lasting experiences, and giving identity to events. Additionally, the connection between color and local culture and traditions can strengthen the authenticity of the event and increase participant interaction. In digital environments, choosing the right colors can affect user attraction and optimize blended experiences. Furthermore, color in event marquees can influence purchasing behavior and increase purchase intent by creating a sense of urgency or visual value. Using warm colors in public spaces to create a sense of intimacy and invitation, and using cooler colors in formal settings to increase focus and a sense of professionalism can help improve the overall event experience.
کلیدواژه‌ها [English]
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