نقش رنگ‌های اشباع شده در طراحی فضاهای شهری معاصر

نوع مقاله : مقاله مروری

نویسندگان

1 دانشجوی کارشناسی ارشد، گروه شهرسازی، دانشکده هنر و معماری، دانشگاه شیراز، شیراز، ایران، کدپستی: 7188637911.

2 دانشیار، طراحی شهری، گروه شهرسازی، دانشکده هنر و معماری، دانشگاه شیراز، شیراز، ایران، کدپستی: 7188637911.

3 کارشناسی ارشد، ارتباط تصویری گرافیک، گروه هنرهای تجسمی، دانشکده هنر و معماری، دانشگاه علم و هنر، یزد، ایران، کدپستی: ۸۹۱۶۷-۱۳۳۳۵.

10.30509/jscw.2025.167532.1233

چکیده

رنگ، به‌ویژه در قالب رنگ‌های اشباع‌شده، به‌منزله یکی از مؤثرترین مؤلفه‌های ارتباط دیداری در عرصه طراحی شهری و گرافیک محیطی معاصر، نقش به‌سزایی در ساختاردهی به تجربه فضایی کاربران، بازنمایی لایه‌های فرهنگی محیط و ارتقاکیفی منظر شهری ایفا می‌نماید. این نوع استفاده از رنگ، با تأکید بر بار ادراکی، نشانه‌شناختی و زیبایی‌شناختی، می‌تواند به خلق فضاهایی منسجم، معناگرا و تعامل‌محور در بستر کالبدی شهر معاصر موجب گردد. این پژوهش با هدف تحلیل کارکردهای رنگ‌های اشباع‌شده در گرافیک محیطی و معماری شهری، به بررسی مفهومی، کاربردی و راهبردی این پدیده در بافت‌های شهری معاصر می‌پردازد. روش تحقیق مبتنی بر رویکرد توصیفی تحلیلی و با تکیه بر منابع کتابخانه‌ای، اسنادی و بررسی نمونه‌های موردی منتخب انجام شده است. یافته‌های تحقیق نشان می‌دهد که رنگ‌های اشباع‌شده، با قدرت دیداری بالا و قابلیت برقراری ارتباط نمادین و عاطفی، قادر هستند فضاهای عمومی را از حالت ایستا به بستری فعال، معنادار و مشارکتی تبدیل کنند. این رنگ‌ها نه‌تنها در بهبود خوانایی و انسجام دیداری محیط مؤثرند، بلکه در شکل‌گیری هویت محلی، تحریک حس تعلق و بازآفرینی فضاهای فرسوده نیز نقشی کلیدی دارند. از سوی دیگر، ظهور این رنگ‌ها در محیط‌های شهری را می‌توان بازتابی از نیازهای گروه‌های اجتماعی و فرهنگی معاصر و پاسخ به چالش‌های زیباشناختی، عملکردی و ارتباطی در شهر دانست. پژوهش حاضر با ارائه راهبردها و سیاست‌هایی برای بهره‌گیری هدفمند از رنگ‌های اشباع در طراحی شهری، بر لزوم توجه به جنبه‌های اجتماعی، فرهنگی، اقلیمی و فناورانه در فرایند مداخله و طراحی فضاهای شهری معاصر تأکید می‌نماید.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Role of Saturated Colors in the Design of Contemporary Urban Spaces

نویسندگان [English]

  • Hamidreza Sheibani 1
  • Mahsa sholeh 2
  • Mahbobe Nikoei 3
1 Department of Urban Planning and Design, Faculty of Art and Architecture, Shiraz University, P. O. Code: 7188637911, Shiraz, Iran.
2 Department of Urban Planning and Design, Faculty of Art and Architecture, Shiraz University, P. O. Code: 7188637911, Shiraz, Iran.
3 Department of Visual Arts, Faculty of Art and Architecture, University of Science and Art, Yazd, Iran, P. O. Code: 89167-13335.
چکیده [English]

Color, particularly in the form of saturated hues, is considered one of the most powerful elements in contemporary urban design and environmental graphics. It plays a significant role in shaping users’ spatial experience, reflecting cultural layers of the environment, and enhancing the visual quality of the urban landscape. The use of saturated color, with its perceptual, semiotic, and aesthetic dimensions, can contribute to the creation of cohesive, meaningful, and interaction-oriented spaces within the contemporary urban fabric. This study aims to analyze the functions of saturated colors in environmental graphics and urban architecture, exploring their conceptual, practical, and strategic implications in modern urban contexts. The research employs a descriptive-analytical methodology, utilizing library sources, document analysis, and selected case studies. The findings reveal that saturated colors, due to their strong visual impact and capacity for symbolic and emotional communication, can transform static public spaces into active, meaningful, and participatory environments. These colors not only enhance legibility and visual coherence but also play a key role in shaping local identity, fostering a sense of belonging, and revitalizing deteriorated urban areas. Moreover, the growing presence of such colors in urban environments reflects the needs of contemporary social and cultural groups, as well as a response to aesthetic, functional, and communicative challenges in cities. By proposing strategies and policies for the purposeful use of saturated colors in urban design, this study highlights the importance of considering social, cultural, climatic, and technological aspects in the spatial intervention and design process of contemporary urban environments.

کلیدواژه‌ها [English]

  • Saturated color
  • Environmental graphics
  • Public space
  • Contemporary urban design

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مطالعات در دنیای رنگ
دوره 15، شماره 3
تیر 1404
صفحه 359-375

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  • تاریخ دریافت: 07 اردیبهشت 1404
  • تاریخ بازنگری: 29 تیر 1404
  • تاریخ پذیرش: 30 تیر 1404

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